Contact Lens 1987 Campaign

Many people are still wearing contact lens technology that was invented in 1987. How to convince them to upgrade to newer and better lens technology? Point out the ridiculousness of clinging to the past.

 Global print ad.

 

Global print ad.

Eye doctor waiting room brochure and direct mail postcard.

Eye doctor waiting room brochure and direct mail postcard.

Flash banner ad, retro style.

Eye doctor office signage.

Eye doctor office signage.